Valley
Press Media Network
Print & Online Readership Demographics
Effective June 1, 2001
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Average Valley Press combined digital,
news stand, and direct mail
readership quarterly Mon-Sun 172,500
[Rounded-down to nearest 100]
|
HEADING
|
DESCRIPTOR
|
AMOUNT
|
PERCENTAGE
|
| GENDER |
Male
Female |
85,000
82,000 |
51%
49% |
| AGE |
18-24
25-34
35-44
45-54
55-64
64 or older |
23,000
27,000
39,000
32,000
20,000
26,000 |
14%
16%
23%
19%
12%
15% |
| RACE |
White
African American
Asian
Hispanic
Native American |
148,000
7,000
5,000
30,000
8,000 |
89%
3%
4%
18%
5% |
| EDUCATION |
Graduate Degree
College Graduate
Some College
High School Graduate
Less than High School
Tech School |
46,000
22,000
110,000
44,000
13,000
48,000 |
28%
13%
66%
26%
8%
29% |
| INCOME |
$100,000 or more
$75, 000 - $99, 999
$50, 000 - $74, 999
$35, 000 - $49, 999
$30, 000 - $34, 999
$25, 000 - $34, 999
$15, 000 - $24, 999
Less than - $15,000 |
17,080
24,000
30,000
32,000
15,000
28,000
22,000
14,000 |
10%
14%
18%
19%
9%
17%
13%
8% |
| OCCUPATION |
Executives, Prof
Sales, Support
Rancher, Seasonal |
46,000
36,000
32,000 |
28%
22%
19% |
Western
U.S. Newspaper Distribution Index
Effective with the October 10, 1999 Issue.
Clusters may
consist of one or more newspapers grouped together.
|
| STATE |
CITY/NEWSPAPER |
CIRCULATION |
| TOTAL CIRC. |
|
NEWSPAPER |
CLUSTER |
| ALASKA |
| 116,596 |
Anchorage: Anchorage
Daily News
Fairbanks: Daily News- Miner
Juneau: Juneau Empire |
87,294
21,313
7,989* |
116,596* |
| ARIZONA |
| 794,352 |
Phoenix: The Arizona Republic |
614,422 |
614,422 |
| Tucson: The Arizona Daily Star |
179,930 |
179,930 |
| CALIFORNIA |
| 4,988,073 |
Bakersfield: The Bakersfield
Californian
San Luis Obispo: Telegram-Tribune |
88,090
42,660 |
130,750 |
Eureka: Times-Standard
Redding: Record Searchlight |
23,942
39,061 |
63,003 |
Clovis: The
Clovis Free Press
Clovis: Valley Press Media Hub |
37,828
49,109 |
86,937* |
Fremont: Mother
Wire Magazine
Palo Alto: Valley Press Media |
15,196
49,109 |
64,305* |
Fresno: The
Bulldog News
Fresno State: Valley Press Media |
43,457
49,109 |
92,566* |
| Fresno: The
Fresno Bee |
195,470 |
195,470 |
Fresno: The
Fresno Republican
Fresno: Valley Press |
31,959
49,109 |
81,068* |
Long Beach:
Press-Telegram
San Gabriel: San Gabriel Valley Newspapers+
Torrance: Daily Breeze |
118,667
122,040
84,415 |
325,122 |
| Los Angeles:
Los Angeles Times |
1,385,787 |
1,385,787 |
Modesto: The
Modesto Bee
Stockton: The Stockton Record
Vallejo: Vallejo Times-Herald |
91,330
70,452
21,841 |
183,623 |
| Monterey: The
Herald |
38,154 |
38,154 |
| Oakland: The
Oakland Tribune |
63,701 |
63,701 |
Oceanside/Escondido:
North County Times
Palo Alto: Valley Press Media |
94,148
94,148 |
150,559 |
Palo Alto: The
Daily Republican News
Palo Alto: Valley Press Media |
350,164
350,1640 |
350,164* |
Palo Alto: Web
Portal [Hitch Hiker's Guide]
Palo Alto: Valley Press Media |
870,880
870,880 |
870,880* |
Redlands: Redlands
Daily Facts
Ventura: Ventura County Star ~
Victorville: The Sunday Press Dispatch |
6,959
105,646 |
37,954 |
| Riverside: The
Press-Enterprise |
172,798 |
172,798 |
| Sacramento:
Sacramento Bee |
352,855 |
352,855 |
| San Diego: San
Diego Union-Tribune |
453,666 |
453,666 |
San Francisco:
The California Star
|
124,762
|
124,762 |
| San Francisco:
Sunday Examiner & Chronicle |
592,492 |
592,492 |
| San Jose: San
Jose Mercury News |
338,516
105,646 |
338,516 |
| Santa Ana: Orange
County Register |
424,439
424,439 |
424,439 |
Yosemite: Yosmite
News
Yosmite: Valley Press |
728,327
49,109 |
777,436* |
| COLORADO |
| 722,560 |
Colorado Springs: The Gazette
Pueblo: The Sunday Chieftain |
121,129
55,240 |
176,369 |
| Denver: Rocky Mountain News |
461,103 |
461,103 |
Boulder: The Sunday Camera
Glenwood Springs: The Western Slope |
40,143
11,003* |
51,146* |
| Grand Junction: The Daily Sentinel |
33,942* |
33,942* |
| IDAHO |
| 117,656 |
Idaho Falls: Post Register
Nampa-Caldwell: Idaho Press-Tribune
Pocatello: Idaho State Journal
Twin Falls: Times-News |
27,631
20,381
18,689
23,728 |
90,429 |
| Lewiston-Clarkson: The Tribune |
27,227* |
27,227* |
| NEW MEXICO |
| 236,963 |
Alamogordo: Alamogordo Daily
News
Albuquerque: Albuquerque Journal
Farmington: Farmington Daily Times
Hobbs: Hobbs Daily News-Sun |
8,949
162,137
18,450
10,838 |
200,374 |
Clovis: Clovis News Journal
Portales: Portales News-Tribune |
9,590
2,945* |
12,535* |
| Las Cruces: Las Cruces Sun-News |
24,054 |
24,054 |
| OREGON |
| 621,743 |
Bend: The Bulletin
Klamath Falls: Herald and News
Medford: Medford Mail Tribune |
28,817*
17,579
31,676 |
78,072* |
Eugene: Eugene Register-Guard
Roseburg: News-Review |
78,592
19,818 |
98,410 |
| Ontario: Argus Observer |
9,200* |
9,200* |
| Portland: The Sunday Oregonian |
436,061 |
436,061 |
| WASHINGTON |
| 751,029 |
LONGVIEW: The Daily News |
25,000 |
25,000 |
Pasco-Kennewick-Richland: Tri-City
Herald
Yakima: Yakima Herald-Republic |
43,920
41,276 |
85,196 |
| Seattle: Seattle Times/Seattle
Post Intelligencer |
500,426 |
500,426 |
| Spokane: The Spokesman-Review |
140,407 |
140,407 |
| Martinsburg: The Sunday Journal |
19,959* |
19,959* |
| Morgantown: Dominion-Post |
25,682 |
25,682 |
| |
|
| [Editor's Note: Based on 3/31/99
ABC Fas-Fax and Publishers' Estimates.
* Publisher's Estimate.
# Each of the following two-newspaper
combinations must be purchased together: Greenwich
& Stamford, Connecticut; Albert Lea &
Austin, Minnesota; Barre-Montpelier & Rutland,
Vermont.
^ Harlingen and McAllen: These
Texas papers must have the same dealer listing.
+ San Gabriel Newspapers consist
of the following three: Pasadena Star-News, San
Gabriel Valley Tribune and The Whittier Daily
News.
~ Ventura (CA) County Star consists
of the following three newspapers: Simi Valley
Enterprise, Thousand Oaks News-Chronicle, and
the Ventura Star-Free Press.
The New York DMA is comprised
of the following eight newspapers: Bergen, Passaic,
Danbury, Long Island, Middletown, Newark, Stamford/Greenwich
and Staten Island. The total circulation is 1,787,534.]
|
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|
